The success of the 2023 FIFA Women’s World Cup shows what’s possible with investment in women’s and girls’ sports.
Yet, challenges still exist — in communities, girls participate in sports at significantly lower levels than boys, while at the elite level, female athletes receive less pay, support, and media attention. Women are also underrepresented in leadership positions at all levels.
The Trailblazers campaign aims to build momentum for further progress in gender equality and leadership and to support increased investment and opportunities for women and girls in sports.
Join the movement to blaze a trail for gender equality in sport.
FOR EVERYONE
PARTICIPATE

Get involved! Play, coach or volunteer.
TAKE ACTION
- Check out Play Football for information on how you can get involved with your local club as a player, coach, referee or volunteer.
GET INVOLVED

Get involved in women’s football
TAKE ACTION
- Become a member of Women Onside to improve engagement, access, opportunity and empowerment for all women involved in football. Women Onside is open to everyone and provides access to news, events, professional development and sector advocacy.
FOR CLUBS & ORGANISATIONS
LEAD

Take action and speak up on gender equity in your organisation, including supporting women in leadership.
TAKE ACTION
- Use Inspiro’s Sport For All Gender Inclusive Toolkit to take positive action towards gender equity and achieving fair access and usage of community infrastructure for all genders.
- Check out Champions of Change Coalition’s practical resources, relevant to addressing inequities across all industries
- Head over to Change Our Game for guidelines and opportunities to support gender equality in sporting organisations at all levels.
INVEST

Support the development of women and girls’ sport.
TAKE ACTION
- Read and download ‘The Value of You Can Be What You Can See’ report from Change Our Game to make the case to your organisation to invest in women’s elite sport